Brands are increasingly recognising the power of influencer marketing, and what better way to bring that online connection to life than through curated events? These events offer a unique opportunity to foster genuine relationships between brands, influencers, and their audiences,…
Influencer marketing has become a dominant force in South Africa’s advertising landscape, offering brands a powerful way to connect with their target audiences. But what does a successful influencer marketing campaign look like in practice? This blog post dives into…
Influencer marketing has exploded in South Africa, becoming a powerful PR tool for brands to reach their target audiences. However, this relatively new marketing landscape comes with its own set of legal and ethical considerations. Both influencers and brands need…
Social media has fundamentally changed the way we communicate, and nowhere is this more apparent than during a crisis. What was once a slow burn can now erupt into a full-blown firestorm in minutes, playing out in real-time across platforms…
In the world of influencer marketing, it’s easy to get caught up in the allure of vanity metrics. Likes, followers, and comments can seem like clear indicators of success. But are they really telling the whole story? The truth is,…
Gen Z. They’re digital natives, social media savvy, and possess a finely tuned BS detector. They represent a massive consumer demographic, and understanding how to reach them is crucial for any brand. When it comes to influencer marketing, the old…
For brands, hybrid events offer a goldmine of opportunity in today’s evolving landscape. Connecting with wider audiences and driving ROI is now possible through the strategic integration of public relations, event management, influencer marketing, social media, and paid ads. This…